Marketing Automation Specialist

This role will be responsible for building, deploying and optimising campaigns through leading Marketing Automation platforms, ensuring every customer communication is delivered to the right audience, at the right time, through the right channel.

Working closely with our Account Management, Creative, Digital and Data teams, you will take campaign briefs and transform them into automated customer journeys, dynamic audience segmentations and personalised communications that deliver measurable business results.

The successful candidate will have a strong understanding of Marketing Automation platforms, CRM systems and customer data, with experience building automated customer journeys, managing campaign execution and continually optimising performance through testing and insight.

Responsibilities:

• Own the end-to-end delivery of CRM campaigns, from briefing and audience planning through to deployment, optimisation and reporting.
• Create and manage automated customer journeys, lifecycle programmes and triggered communications.
• Build dynamic audience segmentations using customer data, behavioural information and business rules.
• Manage campaign scheduling, deployment and ongoing optimisation.
• Develop and deploy personalised and dynamic campaign content using customer data, segmentation and Marketing Automation capabilities.
• Collaborate with our Digital team to build, maintain and optimise HTML email templates, landing pages and forms.
• Work closely with clients, internal teams and third-party technology partners to coordinate campaign delivery and resolve technical issues.
• Manage customer data within Marketing Automation platforms, ensuring data quality and integrity.
• Carry out comprehensive testing and quality assurance across campaigns, automations, customer journeys, segmentation and data prior to deployment.
• Manage Levo’s testing and optimisation programme, including A/B testing, performance analysis and continuous improvement.
• Manage the capture, validation, routing and assignment of marketing leads into CRM platforms, ensuring a seamless handover into sales.
• Monitor campaign performance, providing insight and recommendations to improve engagement and conversion.
• Manage campaign tracking, including UTM structures, cookies and digital tracking requirements.
• Work alongside our CRM, Data and Digital teams to ensure campaign performance is accurately measured and reported.
• Support the ongoing development of Marketing Automation processes, best practice and documentation.
• Keep up to date with new Marketing Automation capabilities, CRM developments and industry best practice.

Our ideal candidate:

Previous experience in Marketing Automation, working with Salesforce Marketing Cloud is essential.

We’re looking for someone who enjoys combining marketing, technology and data to deliver exceptional customer experiences, and who has the following attributes:

• Marketing Automation expertise – confident building campaigns, customer journeys, automations and audience segmentations.
• CRM understanding – appreciates how customer data is structured, managed and used to deliver personalised communications.
• Analytical mindset – enjoys using data to improve campaign performance through testing, insight and optimisation.
• Attention to detail – meticulous when testing campaigns, checking data and ensuring every communication is accurate before deployment.
• Problem solving – enjoys diagnosing issues and finding practical solutions.
• Technical curiosity – interested in learning new platforms, features and ways of improving campaign performance.
• Organisation – able to manage multiple campaigns and competing deadlines without compromising quality.
• Collaboration – enjoys working closely with Account Management, Creative, Digital and Data teams to deliver the best possible outcome.
• Continuous improvement – always looking for ways to improve processes, automation and campaign effectiveness.
• Communication – able to explain technical concepts clearly to both technical and non-technical colleagues.
• Commercially minded – understands that Marketing Automation isn’t about sending emails, but about improving customer experience, generating leads and delivering measurable business outcomes.
• Ambition – keen to develop their Marketing Automation expertise whilst playing an important role in the growth of an ambitious agency.

Additional information:

• Opportunity to be part of a dynamic and growing business – working with some of the most exciting brands around.
• Flexible working – ability to shape your week (working from home/the office).
• Annual bonus, linked to company performance.
• 25 days of annual leave, exclusive of bank holidays and Christmas closure – with an additional 1 day added per year for service up to a maximum of 30 days.
• We are an equal opportunities employer.

The recruitment process will consist of:

• HR screening call
• 1st stage interview
• 2nd stage interview and competency assessment task