Sales-led communications.
The strategic marketing communications driving sales in the automotive sector.
Driving 36% more leads, opportunities and sales.
By aligning sales and marketing strategies.
When sales and marketing strategies align, both departments become more effective and successful – greater than the sum of their individual parts.
We help automotive brands, finance companies and dealers make this a reality, bringing together sales and marketing to create a joined-up strategy.
Our proven blueprint delivers personalised sales-led communications that generate more leads, appointments, demonstrations, opportunities and sales.
Our process.
Mapping every touchpoint.
We map your entire customer journey, identifying every stage of the sales and marketing process – from unqualified prospects to purchasing accounts.
Measuring performance.
By analysing the conversion rate at each stage of this clearly defined journey, we can spot where and why prospects and customers drop out.
Personalised sales emails.
Understanding why prospects and customers fall out of the sales and marketing process helps us understand how to reconnect with them through personalised sales emails.
These aren't branded marketing communications. They are emails sent directly from a member of your sales team, written to build personal relationships.
Preempting lost sales.
We also use CRM data to build a criteria to identify those most likely to drop out of your sales journey. We then contact them before this happens to minimise lost opportunities and maximise conversions.
Triggering follow-up communications.
We monitor email opens and clicks, using this information to trigger a follow-up call from the sales team at the optimum time. Our data-driven approach leads to higher responses, stronger conversion rates and increased sales.